My Skills
Strong creative and persuasive writing skills
Editing for grammar, tone, and style guide/brand compliance
Produced video and radio pieces for broadcast
Proficient in Adobe, Microsoft Office, Google Analytics, and Google Adwords
Basic knowledge of HTML and CSS
Digital Content Manager at cj Advertising | Apr. 2019 - Present
- Creating copy for web ads and landing pages for ad campaigns
- Writing lead-generating content for client blogs
- Writing emails with useful, entertaining content that boosts web traffic and subject lines that increase open rate
- Generating new types of content with which to serve clients
- Proofing all digital content
Where I've been
Communications Specialist at EOI Service Company (Contract) | Oct. 2018 - Apr. 2019
- Designed posters, flyers, and mailers providing client staff with information for benefits open enrollment
- Created email campaigns encouraging participation in informational meetings with benefit counselors
- Created open enrollment and new hire benefit guides detailing available primary and voluntary benefit options
Content Writer at Aronson Advertising | Sept. 2015-Sept. 2018
- Developed content strategy tailored to clients’ needs
- Created and maintained content calendar for all writers and 80+ clients
- Wrote and edited informative and lead-generating web copy for client websites and blogs
- Lead company blog project - assigned writers, approved topics, edited drafts, and ensured deadlines were met
- Tracked and analyzed client webpage performance over time for review in client-facing meetings
- Performed competitor analysis and client website audits
- Interviewed, on-boarded, and trained new hires
- Performed six-month/annual reviews for content team members
- Lead team of eight content writers
Vendor Management Specialist at CCC Information Services | June-Aug. 2012, 2013, 2015
- Founding member of team that coached vendors through submitting data through an SFTP website for free to replace a license fee source of data
- Proposed and created training video for use by vendors
- Created training materials and trained in new employees
- Developed reports utilized by CEO
- Created logos for various internal projects
- Designed web-based ads
- Managed event calendars and prepared event set-up
Creative Services at Drake University Athletics | Oct. 2014-May 2015
- Edited highlight reels for Drake Athletics sporting events
- Uploaded edited footage to the Drake Athletics webpage and YouTube account
- Designed covers for Drake Relays informational packets
- Conceived and co-wrote Drake Relays television commercial
- Kept Drake Relays webpage updated with current event information
Digital Analyst at Mittera | Oct. 2013-April 2015
- Measured digital analytics
- Conducted social media audits and wrote proposals and monthly progress reports
- Performed content migration and quality assurance
- Ran email campaigns
- Compiled research
Communications Specialist at Des Moines Chamber of Commerce | Sept. 2012-May 2013
- Wrote and posted daily updates to social media, websites, calendars, and member directories
- Wrote and distributed weekly newsletter
- Designed flyers and logos advertising chamber events
- Prepared event set-up